Today's "Support it" is a little controversial, and I'm not necessarily saying that everyone has to support it, but I'd love to know your thoughts.
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The YouTube video "Abercrombie & Fitch Gets a Brand
Readjustment #FitchTheHomeless" has gone viral in the
past month.
Readjustment #FitchTheHomeless" has gone viral in the
past month.
The video promtes a campaign called "Fitch the Homeless"; an
initiative asking people to boycott the brand "Abercrombie & Fitch"
and give their clothes of this brand to homeless people.
initiative asking people to boycott the brand "Abercrombie & Fitch"
and give their clothes of this brand to homeless people.
The idea was started in response to the brand owner making it
clear that he only wants certain people to wear Abercrombie & Fitch.
clear that he only wants certain people to wear Abercrombie & Fitch.
The campaigner points out the fact that to perpetuate their image,
A&F burn any clothes that are returned or defective,
rather than donating them to the homeless.
A&F burn any clothes that are returned or defective,
rather than donating them to the homeless.
Have a watch of the video and let me know what you think; should brands get to choose who wear their clothes to maintain an image?
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